It's like cooking with the same passion we had when we first started. With the "New Pride Potato Method", we have come one step closer to the ideal taste. The pride of Koikeya, a long-established company, has been put into these truly delicious potato chips. The three types of nori (aonori, aosa, and yaki nori) are used in the most generous amount in the history of Pride Potatoes to create a luxurious taste. The secret blend of seaweed and salt that Koikeya has cultivated over the years, combined with the new Pride Potato method, makes for a divine taste.