ACUO was developed as a gum that responds to the desire of men and women in their 20s and 30s to "enjoy mint gum with good taste for themselves", and was launched in August 2006. The development project team's goal was to create a completely new gum brand, and the goal was to create the No. 1 and only mint gum. The product name "ACUO" is Latin for "stimulate" or "sharpen". The packaging is an innovative design that emphasizes a simple sense of style, with an inorganic color scheme and small LOTTE letters. In addition, new technologies such as the MFL Aquocapsule have realized a refreshing flavor and long-lasting fresh breath. Thanks to its success, it has won numerous awards and has grown to become one of Lotte's representative products.
